Are you getting a poor amount of traffic to your website? Here’s the main reasons why your site might not be getting any clicks.
Small businesses must have a strong online presence to compete effectively in today’s marketplace. As of last year, 63% of consumers used a website to engage with a business.
If your organization has a website, you may think you’re in the clear. However, you could be wrong. When was the last time you looked at your website’s traffic?
If nobody’s visiting your site, it’s not doing anything positive for your business. Fortunately, there are things you can do to fix this problem.
Let’s look at some primary reasons you’re not getting any traffic and how to start attracting visitors.
Poor SEO
The reason people aren’t reaching your site has a lot to do with search engine results. You’re simply not showing up for search queries related to your business.
This means your search engine optimization (SEO) needs an overhaul. You should start by integrating the right keyword phrases into the content of the site.
You’ll need to do some keyword research to find out which phrases people use for the different products and services you sell. You’ll also need to find the phrases that don’t have much competition, meaning your competitors aren’t already using them.
Other factors could affect your SEO ranking. These could include a lack of backlinks, too many links, or a site that’s not mobile-friendly.
You’re Not Updating Your Content
If you never update your website, it will inevitably get buried in search results pages.
To avoid this, you need to have high-quality content added to your site on a regular basis. This will give the search engines something new to digest every time they index the internet.
One of the best ways to do this is by attaching a blog to your website. You can then publish articles related to your industry each week. Not only does this content help you rank better, but blog articles also help establish you as an authority in your industry.
When writing articles, make sure you gear them to your target audience. Taking a more conversational tone is better here. Also, make sure you’re including relevant keyword phrases.
Bad User Experience
Consumers don’t have much tolerance for websites that provide a poor user experience. If they come across a site that doesn’t function properly, they’ll simply click away.
It’s imperative your website has a fast load time. If it doesn’t, there may be something wrong with the code or the image files may be too big.
Your website also needs a clear navigational structure and a strong call to action. A visitor should never get lost in the site.
Finally, with over have of online searches coming from mobile devices, your business website absolutely must employ responsive design. This means it displays and functions well on tablets and smartphones.
Don’t Let Your Site Go Unnoticed
A strong online presence is crucial for your business’s growth. The longer you wait to optimize your website, the longer it will take to get solid traffic.
If you’ve noticed a decline in website visitors, your site needs immediate attention.
We provide extensive digital marketing services for small to medium-sized businesses. Contact us today to learn how we can help.
